blog

From practice,
not theory.

Concrete articles on operations, brand, and what actually works. No fluff.

2 September 2026 · 10 min read

How a series builds its musical truth - behind the scenes of music consultation in television

An actor who has never touched an instrument has three weeks to play a musician convincingly enough that a million viewers believe it. That's the moment a music consultant steps in. I'm talking about one of the most complex jobs I've ever run - what music consultation actually is, and how you wire original songs, actor training, song lyrics, and a crowd of extras into a single machine that plugs into a production.

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31 August 2026 · 7 min read

Words Say One Thing, the Body Says Another — What Body Language Taught Me About Business

I went through serious training in body language. Sounds like a superpower: "you can't lie to me anymore." The truth is more interesting and a lot less Hollywood — it's not about catching a lie from one gesture, it's about noticing the moment words and body stop agreeing. Here's how that changed the way I run conversations, audits, and my team.

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21 August 2026 · 8 min read

Zapier, Make, n8n, ComfyUI - what we automate with at NICE and why that one

Every automation platform looks the same in a demo and completely different a year in. I break Zapier, Make, and n8n down to their basics - cost, control, pitfalls - and explain why NICE reaches for n8n by default. At the end, I cover where a second node-based tool comes in: ComfyUI, for producing content at scale.

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19 August 2026 · 7 min read

What Running a Club Taught Me About Creative Management (More Than Any Course Did)

Before I started building processes and automations for companies, I ran a club. Prozak 2.0, Kraków, electronic music, nights that refused to end. This is a personal post — about how running the dance floor taught me more about managing a creative team than any textbook ever could.

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17 August 2026 · 7 min read

Why ethical team management isn't a soft add-on, it's a hard operation

Most companies treat ethics in management like a poster next to the fire extinguisher — then wonder why people keep leaving. I'll tell you what dishonest handling of a team really costs, and why at NICE "honesty above all" isn't a value from the brand book, but the way we actually make decisions about people.

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14 August 2026 · 9 min read

Why Shopify — and not WooCommerce, Shoper or PrestaShop?

"Shopify is expensive" — I hear it on every e-commerce project. Then we count the total cost of WooCommerce, Shoper or PrestaShop, and it turns out it was only cheap on the first invoice. I go through the main platforms and say it straight: Shopify is our default — and I rarely walk that back.

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12 August 2026 · 5 min read

Why Automation Is So Sexy (And It's Not About the Technology)

"Automation" sounds like something for the IT department — dry, technical, dull. But it's one of the most sensual things you can do for your business. Not because of the technology. Because of what's left when the boredom disappears: time, attention, and a clear head for the things that actually make a difference.

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From practice,not theory.

How a series builds its musical truth - behind the scenes of music consultation in television

Words Say One Thing, the Body Says Another — What Body Language Taught Me About Business

Zapier, Make, n8n, ComfyUI - what we automate with at NICE and why that one

What Running a Club Taught Me About Creative Management (More Than Any Course Did)

Why ethical team management isn't a soft add-on, it's a hard operation

Why Shopify — and not WooCommerce, Shoper or PrestaShop?

Why Automation Is So Sexy (And It's Not About the Technology)

From practice,
not theory.